Customer-centric accounting & finance
People-First Support. Operator-Grade Execution.
We work alongside founders and finance leads to deliver clean books, clear reporting, and no-BS support that moves with you.
We’ve got your books, and your back too!
Fractional CFO
Budgeting, forecasting, capital planning, and fundraising support—when you need big-picture thinking.
More on CFO Services
Bookkeeping & Accounting
Accrual-based bookkeeping, outsourced accounting support and clean monthly closes—no gaps, no mysteries.
Explore Accounting Services
Tax & Compliance
Multi-entity filings, R&D tax credits, deadlines—we cover it so you stay compliant.
See Tax Services
Advisory
Modeling, M&A prep, scenario planning, and board-ready reporting that holds under pressure.
Talk Advisory
Solutions by Industry. Support by People.
Startups
Structure from day one, clean books, investor-ready capital planning.
FinTech
Audit-ready operations, compliance workflows, ASC 606 revenue recognition, and KPI tracking.
E-Commerce
Margins, inventory, cash flow, and tax support—optimized for fast-moving digital brands with complex bookkeeping needs.
Professional Services
Margin visibility, staffing support, clean books for agencies, law firms, consultants, and technical firms——so you bill smarter.
Finance You Can Actually Trust
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"I have never heard a 'no' from Jace or his team. Never heard an 'it can’t be done.'"
Anna Karp,
CEO at Bolster -
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"Jace and I have been working together for 1.5 years. He is exceptionally competent and good at what he does. He gets things done accurately, reliably and is a pleasure to work with."
Pamela Tuzzi,
BlueDot International Inc. -
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"Jace consistently delivered clean books, helping us focus on what matters most: strategy, product development and customer relationships."
Michael Balyasny
Founder & CEO, Attendify -
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"Jace was instrumental in cleaning up the company books and helping uncover areas where the company could save money."
Steve Santich
Founder & CEO, Veterans Alliance -
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"Jace jumped into PayJoy’s complex financials early in our history when we were just getting started and helped us figure out how to get off the ground."
Doug Ricket
Founder & CEO, Payjoy
Practical Advice—for Real-World Problems
BLOG
Where’s the Money Going? A No-BS Guide to Cost Accounting
If you’re running a startup and can’t confidently answer the question “Where’s the money going?”—you’re not alone. But you are at risk.
BLOG
What Is Zero-Based Budgeting and Why Your Business Should Care
If you’re running a startup and can’t confidently answer the question “Where’s the money going?”—you’re not alone. But you are at risk.
PODCAST
Why Should Care About the Financial Health of Your Employees
If you’re running a startup and can’t confidently answer the question “Where’s the money going?”—you’re not alone. But you are at risk.
Let’s Get Your Financial House in Order
From outsourced bookkeeping to fractional CFO support, Ursa plugs in fast, handles the work, and keeps the mess out of your way.